BARANDA Consulting provides tailored assistance in these critical areas of development.
Market Research
The questions we can help answer are how important is it, who needs it, and why is it needed? Who is buying or using it, who are the decision makers, and what is the buying process? Additionally, what is its value, does it meet the need, and is it developable or marketable?
Market Analysis
We can help determine the market size, nature, growth, segments, and expectation for your project/product or service. What are the associated trends and analysts predictions? Explore the competitive factors for price, quality, promotion, time to market, and development effort.
Competitive Analysis
Develop an action plan considering your objectives and strategy, position, reputation, current market share, and finally balance that with your short and long term goals. Evaluate what you do well and fair and how that compares to what your competition does well and fair. Determine what your barriers are to entering this market. Conclude what your assets are in experience, technology, patents, distribution, funding, support, and staff.
Product/Project Analysis
Accelerating your offering to market we can assist with the FOUR “Ps” of marketing. Establish product line branding, distill features, define distribution channel, competitive assessment, value proposition, and motivate. Determine differentiation, branding, packaging, operation, management, and robustness. Develop a pricing strategy considering volume, profit margin, value perception, competitive factors, and market forces. Design product/project promotion campaigns for Push/Pull sales, direct/indirect distribution, printed/electronic media, WEB presence, messaging, partners, and incentives.
Market Mix
We can help with perception mapping to establish your target customers. Develop a strategy to define your offering, so it addresses an un-served market, and create a ROADMAP for expansion.
Product/Project Definition
We can help establish the target price for the product, its parameters, how it relates to others of its kind, and how to differentiate it. What is the VALUE PROPOSITION?
Marketing Message Development
We can assist with the tone and style to attract the widest audience. Develop the storyboard for why this is needed and how create demand.
Pro-forma Budgeting
Assist in the development of a forecast for gross revenue projections based on COGS or market based pricing. Perform a bi-directional pricing analysis and produce the R.O.I. analysis. With a known and/or planned burn rate we can help determine positive earnings and profitability.
Product/Project Development
Leverage product analysis and draft Requirements Document, ROADMAP, presentations for agencies, partners, customers, and staff. Develop promotion and launch activities.
Product/Project Management
Manage product/project development/schedule through the Product Life Cycle (PLC) or any of the phases, such as Concept, Definition, Development, Build, Launch, Support, or E.O.L.
Product/Project Launch
We can assist in establishing the watermarks, schedule, press tour, availability, scene, and audience for the announcement of the product/project. Provide trial testimonials and analysis.
Trade Show Development
We can evaluate and recommend the most beneficial and effective trade show participation. We can assist with where and when to announce, establish a consistent marketing message, and coach staff in attendance.